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18/3/2008
Business News in Surrey

Safety message on For Sale signs

WEYBRIDGE estate agency Aston Mead has come up with a novel way of improving road traffic safety while advertising.

On its For Sale boards, a specially designed caption reading “Please Slow Down” warns motorists to check their speeds.

The boards can be seen in areas where speed limitation is particularly important, such as roads used as short cuts and those close to schools.

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Charles Hesse, director of Aston Mead, said: “Road traffic and road safety frequently crops up in our customer conversations, so it wasn’t too difficult for us to see the opportunity our sale boards could offer in reinforcing awareness.

“We are often out visiting clients and get to know areas of road safety concern. All agents know that their boards are not universally loved by the public, so we’re delighted that we can make ours serve an additional purpose.”

First printed in: News & Mail Series

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